Tips for a More Entertaining Bowling Experience for Bowling Business Owners

We talk about it a lot, but the face of today’s bowler is changing. While some bowling businesses still have a solid competitive bowling audience, the most significant trend impacting the bowling industry is the rise of the entertainment/casual bowler. That means bowling businesses should consider accommodating this type of customer.

There are many ways to do this. For example, some bowling entrepreneurs see their businesses as Family Entertainment Centers (FECs) versus the traditional bowling alley. The focus is on delivering a diverse set of entertainment options that span beyond bowling for these types of businesses.

We’ve worked with long-standing bowling businesses that are eliminating a few lanes to offer more entertainment options (table games, arcades, etc.) to entice the FEC crowd and diversify revenue streams.

Whatever the case, if you’re an existing bowling alley owner or an entrepreneur who is looking to get into the FEC space, you’ll need to develop offerings that attract the FEC crowd. Here are some ways to upgrade the entertainment value of your bowling lanes.

Glow in The Dark Bowling Lanes

A number of our bowling alley clients are taking advantage glow in the dark bowling lanes to offer an exciting bowling experience. With silk screen technology, bowling lanes can now provide a unique glow in the dark pattern revealed under black lights. Also, these patterns don’t interfere with standard bowling experiences but give you options and are great for both league play and the weekend enthusiast.

Lane Bumpers

Bumper bowling is a great way to make bowling fun for young bowlers new to the sport. When every throw is sure to knock down pins, bumpers make bowling an excellent entertainment option for the entire family. It also makes your lanes more dynamic, allowing you to quickly put bumpers up or take them down depending on the customer’s needs. Best of all, Viva bumpers can be electronically controlled from the front desk.

Bowling Alley Lighting

Lighting and light shows can make for an unforgettable bowling experience. Bowling businesses that invest in special light effects and light shows will help bring a fun and exciting energy to the bowling experience. Paired with glow in the dark lanes, your lighting options add that extra level of excitement for family and entertainment bowlers.

Bowling Center Murals & Artwork

The art and design of your bowling alley can help to differentiate your business from the competition. In many cases, your artwork on the walls surrounding your lane can help create your bowling experience’s overall theme. These designs can be completely customized to fit whatever vision you have for your bowling alley, and they represent another way to “wow” your bowlers.

Bowling Games & Scoring Systems

Instead of just offering the standard 10-frame bowling game, bowling business owners can access all kinds of game experiences. Your entertainment bowlers will appreciate the option to compete in different ways, making each visit to your alley other than the last. In addition, investing in scoring equipment that offers these games is a great way to elevate your entertainment value.


There are many ways to upgrade the entertainment value of your bowling centre. It all starts with having a unique vision for your bowling business and finding the right partner to bring that bowling experience to life.

Generally, family entertainment centre owners have limited space but lots of different entertainment options to choose from to fill the space. So, in the end, it comes down to how much return on investment each entertainment option gives perused square feet.

If you need any information, contact us to discover unique and new products of Viva Bowling!


  • Address: Kennington Park Business Centre, 1 -3 Brixton Road, Vassal, SW9 6DE, London